Effective Date: June 2, 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from fluxdefense.com (the “Site”).
1. Personal Information We Collect
a. Device Information
When you visit the Site, we automatically collect certain information about your device, including:
- Web browser
- IP address
- Time zone
- Cookies installed on your device
As you browse, we collect:
- Pages or products viewed
- Search terms or websites that referred you
- Interaction behavior (clicks, scrolls, etc.)
We refer to this automatically-collected data as “Device Information.”
This is collected through:
- Cookies – small data files placed on your device
- Log files – track actions and traffic (IP address, browser, timestamps, etc.)
- Web beacons / tags / pixels – record usage and marketing effectiveness
- Session recording technologies (e.g., Microsoft Clarity) – help us improve usability
For more on cookies and how to disable them, visit allaboutcookies.org.
b. Order Information
When you place or attempt to place an order, we collect:
- Name
- Billing & shipping addresses
- Payment information (credit card, PayPal, etc.)
- Email address
- Phone number
We refer to this as “Order Information.”
c. Marketing & Communication
If you subscribe or opt in, we collect and process:
- Email and SMS preferences
- Interaction with campaigns (e.g., opens, clicks)
This is managed via Klaviyo and similar tools.
When we refer to “Personal Information” in this policy, we mean both Device Information and Order Information.
2. How We Use Your Personal Information
We use the information to:
- Fulfill orders (processing, shipping, confirmations)
- Communicate with you (support, updates)
- Screen for potential risk or fraud
- Improve and optimize our Site (e.g., analytics on how visitors browse)
- Deliver personalized ads and marketing content, based on your preferences
3. Sharing Your Personal Information
We share Personal Information with select third parties to help us use your data responsibly and effectively:
- WooCommerce (via WordPress) – eCommerce platform
WooCommerce Privacy - Google Analytics – Understand site usage
Google Privacy
Opt-out of Google Analytics - Microsoft Clarity – Session recording, click heatmaps
Clarity Privacy - Klaviyo – Email and SMS marketing management
Klaviyo Privacy
We may also share your information:
- To comply with applicable laws and regulations
- To respond to subpoenas, legal requests, or protect our rights
4. Behavioral Advertising
We may use your personal information to deliver targeted advertisements or marketing via:
- Google Ads
- Meta (Facebook/Instagram)
- Bing Ads
Opt-Out Resources:
5. Do Not Track
Please note: we do not alter our data practices when we receive a Do Not Track signal from your browser.
6. Data Retention
We retain Order Information for our records unless and until you ask us to delete it. Device and marketing data may also be retained to support legitimate business or legal needs.
7. Your Rights
Depending on your location (e.g., EU, California), you may have rights to:
- Access your personal data
- Request correction or deletion
- Withdraw consent for marketing
- Opt out of data tracking or profiling
To exercise these rights, contact us at [email protected].
8. Changes to This Policy
We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. Updated versions will be posted on this page with a new effective date.
9. Contact Us
If you have any questions or would like to make a privacy-related request:
Email: [email protected]
Website: fluxdefense.com
